Jochem Wijnands, the founder of a successful startup, puts it perfectly:
“A startup is a modern version of an inventor. It experiences a problem and then tries to solve it with ingenuity. A successful start up typically wants to solve a problem and make the world a better place.”
This mindset is at the heart of every startup journey. Entrepreneurs are driven by the desire to identify problems—big or small—and craft innovative solutions that can change the world.
Stephanie Caudle, the founder of Black Girl Group, echoes this sentiment, saying,
“A startup is a company that solves a problem. If your company isn’t solving a problem, your company is simply an idea.”
For both founders, the core of a startup business is about problem-solving. Whether it's through a groundbreaking product, service, or platform, a successful startup focuses on creating value and making the world a better place, one solution at a time. It’s not just about having an idea—it’s about using that idea to solve a real problem and make an impact.
Tip: Learn your niche.
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